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At present, so-called “fast fashion” sees new clothes ranges turn over every six weeks in some of the popular department stores as well as on the internet.  This contributes some 64% of landfill worldwide every year.  Shockingly, half a tonne of unwanted clothes is dumped in landfill across Ireland every minute, according to the charity Oxfam. The production of fast fashion in third world countries – if and where it is carried out in a non-exploitative manner – can contribute to local wellbeing, at least in the short term.  However, the amount of disposal these products require is literally unsustainable over the medium term.  So how can we address this negative contributor to climate change?  One obvious way would be to see a greater use and reuse of garments with a longer “shelf life”!  In Ireland and elsewhere, there is a growing trend among the socially conscious towards what has been labelled “slow fashion”.  Slow fashion emphasises the continued use of quality garments over a much longer period than their fast fashion counterparts.  This trend is evident in the increased use by discerning customers of dress hire and vintage shops for clothing of quality.  Dress hire now goes far beyond the traditional men’s suppliers to include high end designer outfits for women of all ages and  for all sorts of social occasions. Customers can hire or buy such clothes in the knowledge that they are part of a solution and not of a problem. That problem is, of course, the existential challenge of climate change. However, there is a “but”.  There is always a “but”!   Designer price tags and the environmental cost of fast fashion makes it difficult to keep up with current trends for many consumers.  Fast or circular fashion offers a sustainable and affordable solution for customers to rent fashionable designer pieces without the hefty price tag.  Circular fashion promotes environmentally conscious choices through the process of short-term rental of slow fashion, particularly where such clothes are dry cleaned and transported in an environmentally friendly way.  A number of outlets are now offering such short-term rentals in Ireland and the number is rapdidly gowing! While the service is still in its infancy here, for all the right reasons, it  is one that should be promoted and barriers to its success removed or reduced.  A significant obstacle to the development of this area is the high rate of VAT – at 23  per cent – that applies to the rental of clothing. Policy makers and economists traditionally have seen taxation as having two functions.  The obvious one is the raising of revenue for the Exchequer.  But taxation is also used to induce changes in behaviour, the classic case being the heavy taxation of tobacco and alcohol.  However, the induction of changes in behaviour through taxation doesn’t always have to rely on heavier taxes.  The reverse can also be the case.  Reduction of VAT in the hospitality industry for a limited period – in the light of the fallout from Covid – was designed to encourage people to resume attending hospitality venues and is perceived as having been a success.  This is despite the suggestion that it was not passed on to the customer in all cases. Reducing VAT on clothing rentals, if only for a limited period initially to test the waters, would likely have a similarly positive effect as regards greater rental of these goods.  “Testing the waters” could be easily done by comparing before and after prices if such a reduction of VAT were to be introduced. In the interests of both sustainable development and value for money for the consumer at a time where the cost of living is rising rapidly, serious consideration should be given to reducing the rate of VAT on clothing rental and the sale of vintage stock.  

Are you looking for a stunning dress for a special occasion? Consider renting the Celia B Popa dress for a unique and elegant look. This blog will guide you through the process of renting this exquisite dress and why it's a great choice for your next event. What makes the Celia B Popa dress special? The Celia B Popa dress is crafted with high-quality materials and exquisite attention to detail. Its unique design and luxurious fabric make it a standout piece for any event. With its flattering silhouette and intricate embellishments, this dress is sure to turn heads wherever you go. We personally guarantee you will get so many compliemnts, How to rent the Celia B Popa dress Renting the Celia B Popa dress is a simple process. Select the product on our website, select your size and rental period, and proceed with the payment. The dress will be delivered to your doorstep in pristine condition, ready for you to wear and impress, or you can pop into our store in Dublin to collect it. Benefits of renting the Celia B Popa dress Renting the Celia B Popa dress offers several benefits. Firstly, you can enjoy wearing a designer dress without the hefty price tag of purchasing it. Secondly, renting allows you to wear a different dress for each event, keeping your wardrobe fresh and exciting. Lastly, renting promotes sustainability by reducing the demand for fast fashion. So, if you want to make a statement at your next event, consider renting the Celia B Popa dress. Its fun and unique design will make you feel like a true fashion icon. Rent this dress today and step out in style!

As the seasons change, so do the colors that dominate the fashion world. This year, one color in particular has taken center stage - butter yellow. But what makes this hue so special and why is it the must-have color of the season? Why Butter Yellow? Butter yellow is a soft, warm shade that exudes a sense of happiness and positivity. It is a versatile color that can be easily incorporated into any wardrobe or home decor. This season, designers have embraced butter yellow for its ability to brighten up any outfit or living space. How to Wear Butter Yellow For those looking to incorporate butter yellow into their wardrobe, there are endless possibilities. From statement dresses to cozy sweaters, this color can be worn in a variety of ways. Pair butter yellow with neutrals for a chic and sophisticated look, or mix it with other pastel shades for a fun and playful ensemble. Decorating with Butter Yellow Not just for clothing, butter yellow is also a popular choice for home decor this season. Whether used as an accent color in pillows and throws or as a main color for walls or furniture, butter yellow can instantly brighten up any room. It pairs well with both modern and traditional decor styles, making it a versatile choice for any home. The Psychology of Butter Yellow Color psychology suggests that butter yellow is associated with happiness, optimism, and creativity. It is said to evoke feelings of warmth and positivity, making it the perfect color to incorporate into your life. By surrounding yourself with butter yellow, you can create a space that promotes joy and inspiration. What we are all about at Happy Days! So, whether you're looking to update your wardrobe or refresh your home decor, consider adding a touch of butter yellow. Embrace this cheerful hue and bring a sense of warmth and happiness into your life this season.

  Have you ever considered renting a dress for a special occasion instead of buying one? There are several reasons why renting a dress may be a better option for you. Let's explore the benefits of renting a dress rather than buying one. Cost-Effective Solution Renting a dress can be a cost-effective solution, especially for events where you may only wear the dress once. Instead of spending a significant amount of money on a dress that will sit in your closet after the event, renting allows you to wear a designer dress at a fraction of the cost. Our customers love to rent wedding guest dresses. Access to Designer Dresses By renting a dress, you have access to a wide range of designer dresses that you may not be able to afford to purchase. This gives you the opportunity to wear a high-end designer dress for a special occasion without the hefty price tag. Environmental Impact Renting a dress is also a more sustainable option compared to buying a new dress for every event. By renting, you are reducing the demand for new clothing production, which helps lessen the environmental impact of the fashion industry. Storage Space Another benefit of renting a dress is that you don't have to worry about storing the dress after the event. Many people struggle with limited closet space, and renting a dress eliminates the need to find storage space for a dress that may only be worn once. Try Before You Buy Renting a dress also allows you to try out different styles and designers before making a purchase. This can be especially helpful if you are unsure about a particular style or designer and want to see how it looks and feels before committing to buying a dress. Overall, renting a dress can be a practical and cost-effective solution for special occasions. With access to designer dresses, a reduced environmental impact, and the convenience of not having to store the dress, renting may be the perfect option for your next event.

Are you attending a spring wedding and looking for some outfit inspiration? Look no further! Spring weddings are the perfect opportunity to embrace pastel colors, floral patterns, and lightweight fabrics. Here are some tips to help you look your best as a wedding guest this spring. 1. Embrace Pastels Spring is the season of pastel colors like soft pinks, baby blues, and mint greens. Embrace these light and airy hues in your outfit to reflect the freshness of the season. 2. Opt for Floral Patterns Floral patterns are a classic choice for spring weddings. Whether you choose a floral dress, skirt, or top, you'll be sure to fit right in with the blooming flowers outside. 3. Choose Lightweight Fabrics As the weather warms up, opt for lightweight fabrics like chiffon, silk, or cotton. These fabrics will keep you cool and comfortable throughout the wedding festivities. 4. Add Some Accessories Complete your spring wedding guest look with some accessories like a statement necklace, a clutch bag, or a pair of strappy sandals. Accessories can elevate your outfit and add a touch of elegance. 5. Consider the Dress Code Before selecting your outfit, make sure to consider the dress code specified on the wedding invitation. Whether it's formal, semi-formal, or casual, choose an outfit that aligns with the dress code. By following these tips, you'll be sure to turn heads and feel confident as a spring wedding guest. Embrace the beauty of the season and enjoy celebrating love in style! 6. Consider Renting your dress   Our customers love to rent wedding guest dresses. They save money, get access to designer dresses and can experiment with their style. ```

What makes a Yellow Floral Tiered Midi Dress so special? A Yellow Floral Tiered Midi Dress is not just any ordinary dress. It is a fashion statement that combines elegance, style, and comfort all in one. With its vibrant yellow color and beautiful floral pattern, this dress is perfect for any occasion, whether it's a casual day out or a special event. Why should you rent a Yellow Floral Tiered Midi Dress? There are several reasons why a Yellow Floral Tiered Midi Dress should be your next rental! 1. Versatility One of the key advantages of a Yellow Floral Tiered Midi Dress is its versatility. You can easily dress it up or down depending on the occasion. Pair it with sandals and a sunhat for a casual daytime look, or dress it up with heels and statement jewelry for a more formal event. 2. Flattering Silhouette The tiered design of the dress creates a flattering silhouette that suits all body types. It accentuates the waist while providing a flowy and comfortable fit. Whether you have an hourglass figure or a pear-shaped body, this dress will enhance your natural curves and make you feel confident. 3. Breathable and Comfortable Made from chiffon fabric, the Yellow Floral Tiered Midi Dress is lightweight, breathable, and perfect for warmer weather. The fabric allows air to flow freely, keeping you cool and comfortable throughout the day. Perfect for a foreign event! 4. Stand Out from the Crowd With its vibrant yellow color and eye-catching floral pattern, a Yellow Floral Tiered Midi Dress will make you stand out from the crowd. You'll receive compliments wherever you go, and people will admire your sense of style. Be prepared to turn heads! Why choose the Yellow Floral Sleeveless Chiffon Tiered Midi Dress? Out of all the Yellow Floral Tiered Midi Dresses available, the Yellow Floral Sleeveless Chiffon Tiered Midi Dress is the ultimate choice. Its sleeveless design is perfect for warmer days, allowing you to show off your arms and soak up the sun. Get your Yellow Floral Sleeveless Chiffon Tiered Midi Dress now! Ready to add a touch of elegance and style to your wardrobe? Don't miss out on the opportunity to own the Yellow Floral Sleeveless Chiffon Tiered Midi Dress. Click here to rent this must-have dress and elevate your fashion game!